Rich Florence is a communicator and entrepreneur with successful businesses in the insurance and retirement industries, and a background in sales and marketing. He has pursued a lifestyle of entrepreneurship and personal development from a young age.

Rich speaks to and mentors entrepreneurs and personal growth seekers through various platforms, including his podcast – The Underdog Coach – on topics such as over coming fear, building confidence, and personal finances.   He is a Christ-follower, loves to travel, is an avid runner, and enjoys an afternoon on the green.

Rich and LeAnn, his wife of fifteen years, live in Athens, GA with their two sons and stacks of personal development books.