Rich Florence

This is an awesome question to ask yourself. Think about it and answer it honestly.

If you were the prospect, would you buy that product from you? Put yourself in their shoes for a minute.

There is a lot you can learn about selling but if you can honestly say, “yes” to this question then that is the most important thing.

People can tell if we really believe in what we are selling. Being authentic is important.

Depending on your situation and what you are selling you may or may not be a customer yourself. For example, if you are 35 years old selling Long Term Care insurance it would not make sense for you to buy it…yet. But you can still ask yourself the same question.  If you were in their situation,  would you buy it and would you buy it from you?

It is a great question to ask yourself. And if you are selling some thing that does make sense for you to buy, you better be your first customer!

Practice what you preach.  If you are selling term life insurance, the first policy you write should be your own! The second should be your spouse’s (if you’re married).

Sell yourself first! If you can’t do it, go find something else to sell!

To your success,

Rich